Super to Sapphire ... A Pyramid of
Travel Adventures
This pyramid of travel adventures is merely the bottom five levels of the Going Places higher & higher™ pyramid.
The Rationale.
In an article written by our president in 1979 , Guerriero's Three Laws of Incentive Travel, the first law read, "Make the Goal Attainable!"
If the cost of a Diamond or Emerald would force one to set unattainable goals ... that would break the First Law of Incentive Travel. The objective of the First Law is to have the majority of the contest universe respond enthusiastically. Their reaction to a contest with unrealistic goals would be laughter, scorn, & mild profanities. With that kind of response to a contest introduction the contest can not be successful!
Without the Super to Sapphire pyramid one would be forced to display the Going Places higher & higher™ pyramid, exposing the higher more desirable levels that are not in the contest being introduced. Raising questions, "Whatdawe get?, Just the cheap prizes?" that are detrimental, like a stake to the heart, to a proper contest introduction.
The Super to Sapphire pyramid is the ideal format for a budget friendly motivation contest.
An introduction your contest universe can respond to enthusiastically
1) Super to Sapphire™ Four Color Folder. 6" by 9" 4-color folder that expands to 16" by 18" with a map of the USA, overlaid with 10 blocks. Each block representing one of the ten most popular holiday cities in the USA: Boston, Chicago, Las Vegas, Los Angeles, Miami, New York, Orlando, San Diego, San Francisco, and Washington D.C. Each block containing the names of every luxury hotel available to them in each city. The piece also lists the 580 luxury hotels available in the program, and directs them to the website for a listing of 1000 plus SuperWeekender™ hotels.
2) The SuperWeekender™ Award Directory. Lists 1,000+ hotels and highlights 156: Provides the Mobil or AAA rating, the number of golf courses one can drive to, the names of nearby beaches, amusement parks, famous buildings, famous monuments. Museums, historic forts, ships, & battlegrounds. Each one with the distance from the hotel to the attraction included. A veritable host of places to visit, to play at, to sightsee and be entertained.
3) Your introduction announcement, extolling the choice of hotels, setting start date & end date, ground rules, points per product (if goals are point based), revealing the goal for each level, and qualifying conditions.
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New Hampshire's Marriott Wentworth by the Sea recalls a bygone era of elegance. |
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