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Because the Superweekender™ is a travel award. A powerful
mechanism to motivate people. Because Travel, as the poet
tells us, is an appetite like love, a lust of life, a need. None
can do without. Who does not yearn to travel – Does not
bleed. Ask a lottery winner what they are going to do now –
travel is almost always first on the list. Ask yourself where
you would like to be this weekend? Better yet, ask your
spouse where your spouse would like to go this weekend?
Vacation travel is the one venture in our lives that is always
welcome.
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