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Client TestimonialsWe detail here a sampling of testimonials from companies that have run individual incentive programs of The Journeymasters. A shortage of space precludes us from including the entire letter. Our expectations nationally were an average of 10% increase. I am pleased to report that the overall program resulted in a national average of +17% which was outstanding. The top prize winner had an increase of over 800%. Those 363 customers averaged 18% in growth for the first nine months of this year, and the customers who were not involved in the promotion averaged 4%. Obviously, these numbers extend out to the bottom line in even more positive numbers, so we felt strongly that the promotion did exactly what it was supposed to do. An incentive plan is supposed to promote increased sales. Your program worked!!! This fourth quarter promotion broke ... records. Usually we fall out of bed in the fourth quarter, because budgets are used up and ... Our business is up $5,575,000.00 over the same five months last year, an increase of 22.5%. The program attracted 56% more participants proving, in my mind, that travel motivates and that The Journeymasters has a very appropriate range of travel options. Of the five key product lines involved, all showed positive share gain in the program period. Please pass on my sincere appreciation to all those at The Journeymasters that 'make-it-happen' and do a great job. Obviously it's a very important task in our book ... your dealing with our customer winners ... you've proven time and again your staff is professional and up to the task. Sales for our target groups were up 150% during the promotion, and the number of producing representatives increased 42% from the pre-promotion period. Not only were we pleased with the results, but the overall cost of the promotion was 30% less than most other promotions we have tried. During the six month promotional period our Regional Managers identified over 65 new application opportunities and generated a total of $122,000 in new business. The result on the bottom line was outstanding! This year's Going Places enrollment orders are running about 57% higher than the last campaign. Our average order rate per day jumped by nearly 30% with the start of Going Places on July 1. The cost was also within our forecast. Ordinarily we allocate one-half of one percent of premium for broker incentives. In the Above & Beyond promotion the actual expenditure was one-quarter of one percent (0.25%) which also, as you can imagine, contributed to our feeling of success. The Journeymasters are masters of choice. Their travel award program has the most choice of any we've ever used. We can mix and match levels to meet different needs. And the number of hotel options dwarfs the competition making for more motivating programs. The mailer announcing the contest included a response card asking brokers to register for the contest. More than 3,000 brokers registered. After Hurricane Katrina hit South Florida last October we were faced with a major dilemma. How can we recoup lost sales momentum and, at the same time, boost the morale of our 150 employees? ... This last testimonial has no letter yet. Our client just completed his program and told us the contest produced $14,000,000 in incremental business in its three month length. That's right. Fourteen million incremental dollar increase in sales in three months! The total cost to our client was $99,000! $99,000, less than 1% (.71% to be precise) of the increment. Truth is stranger and a thousand times more thrilling... |
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